RLCC is a non-profit organisation that has been empowering artisans since 1954.
Panchi is an exclusive brand by RLCC showcasing the diverse, artisanal, and eco-friendly products handmade with love by the craftswomen in Shah Faisal Colony, Karachi.
The aim of the brand is to support the livelihoods of the craftswomen, foster design intervention & artistic collaboration, promote sustainability and preserve traditional crafts.
Panchi designs are inspired by birds, their features, their habitat and any elements that exist within the surrounding of birds as they are the symbols of flight, freedom and hope.
‘Panchi’ is an urdu word which means ‘birds’